What are inserts?
Inserts are usually flyers, coupon cards or samples that get inserted into the eCommerce parcels of leading online retailers, but sometimes also into magazines or envelopes.
Which company should use inserts marketing?
Why do inserts work?
The parcel inserts reach online shoppers in a very positive moment: Right after they opened up the box of the product they purchased and longed for... Consumers perceive the inserts as a surprising little extra coming directly from the online shop they purchased from and the flyers or coupons are more likely to be looked at and to be redeemed.
This marketing channel is mainly for national retailers that operate their own online webshop. We are the market leaders in this specific segment and can match your offer with the best-possible target audiences and shopping categories, so that you are likely to present your collateral to new potential clients without wasting any marketing dollars.