How to start a business website
​and how to grow through direct marketing

How-Tos for owners of a local business:

  1. How to built an online business?
    To built a successful online business you need a website that enables customers to easily purchase and pay for your products. In a first stage you can start out with a Weebly.com or Wix.com website or Shopify store using Stripe and Paypal payments. Later you can upgrade to a Magento store or custom solution in conjunction with an ERP system. Once your compelling products or services are online, you need to focus on running excellent and data-driven online marketing campaigns e.g. through search engine marketing to get the right customers onto your site. Customer-service and competitive pricing are important as well. Contact us and we can share our experiences with you to help you off to a great start.
  2. How to create my own business?
    A good idea is to run a lean startup trial first to test your idea with friends and famiily or on the streets. There is a great book about it from Eric Ries called "The lean startup"... Then you would register a business e.g. a PTY LTD and/or get an ABN e.g. as a sole trader. You register a domain e.g. with GoDaddy and start marketing your business online also through social media. Contact us and we will be happy to guide you through it.
  3. How to do online business?
    Doing online business requires loads of data-driven analytics to tweak your marketing channels until they work and deliver solid value over marketing costs. The great thing is that you can almost instantly AB test different ideas or ways of presenting your products. It is trial and error thousands of times until you find the magic formula to target and convert the right customers at decent contribution margins. Test test test.
  4. How to promote your business?
    There are many ways to promote a business. Our favourite and proven ways are local letterbox drops e.g. in a 3km radius around your  business, search engine marketing with geo targeting and google maps. Of course a Facebook and Instagram account help as well, if you can invest time to produce interesting content.
  5. How to put your business online through a business website?
    An easy way is to build a website e.g. using Weebly.com or Wix.com, but you should also list your business on Google Maps, Instagram and Facebook. We can help you with every step on the way.

How-Tos for Australian online retailers:

  1. How to distribute coupon codes for retail business?
    a) You can start an affiliate program e.g. through CommissionFactory.com.au
    b) You can ask existing customers to refer you on through a code for their friends
    c) You can place repurchasing codes into your own boxes to incentivise a second purchase
    d) You can present an onsite code or run online display advertising
    e) We can print the codes e.g. on DL flyers or on cards attached to a flyer and distribute these within parcels to online shoppers who just purchased from a leading Aussie retailer.
  2. How to distribute samples?
    a) If you have addresses of potential customers, you can post them directly with Australia Post
    b) If you want to present a sample to Aussie online shoppers, you can insert them into the boxes of leading online retailers by simply using our ParcelPush services...
  3. How to insert flyers into retail boxes?
    The easiest way is to join our network and we coordinate and manage the insertions for you. We jointly track the reach and conversion metrics, so that you can calculate the return of investment.
  4. How to reach online shoppers in australia?
    a) Through online advertising e.g. Google Ads targeting a shopper when he/she just entered a relevant search term into the search engine
    b) Inserting an offer into parcels of other retailers that have the same or similar target audiences as you have.
  5. How to run national flyer campaigns?
    If you sell all across Australia and New Zealand, the best way to distribute flyers nationally are a) Unaddressed Mail services or b) parcel inserts.

SEA Case Study: Momentum Air Conditioning Pty Ltd, Sydney

​Troy from www.momentumair.com.au engaged us to take over his Search Engine Advertising on Google. He was spending way too much money and he was not getting the right enquiries.

​He wanted to focus on a specific region in Sydney and specific services he offered. We implemented our specific long-tail Google Ads methodology with strict geo-targeting hitting the desired budget in the first months (Jan 2020) already. The number of relevant phone calls shot up and got more relevant for Troy. Compared to the old agency, we were able to improve key metrics by up to a factor of 3.17x YoY (see graph).

Find out more about what we can do for your business to get you highly relevant enquiries and to grow your revenue through Search Engine Advertising, which is THE most targeted and relevant marketing channels that is proven to work.